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CAMPAIGN MANAGEMENT (XPAX RETENTION)

Date: 16-Apr-2019

Location: Petaling Jaya, MY

Company: Celcom Axiata Berhad

Job Description

JOB PURPOSE
 
Developing & implement retention campaigns with the objective to reduce churn, increase revenue saved, improve subscriber active usage and in a long run prolong length of stay
 
ACCOUNTABILITIES /KEY RESPONSIBILITIES
  • Design campaigns based on yearly retention plans identified with objective to reduce churn rate and improve revenue saved
  • Develop relevant retention campaigns & initiatives based on customers’ usage behaviours (business case and model based)
  • Manage campaign end to end 
  • Monitor & track campaign performance to ensure campaign effectiveness
  • Focus in process automation  
  • Ensure post campaign diagnosis is done to evaluate campaign and to ensure continuous learnings for future campaigns
  • Work well within the department and with relevant stake holders
  • Keep abreast with the latest development in the company and area of opportunities in new and existing products
 
 
 

QUALIFICATIONS, EXPERIENCE & SKILLS/COMPETENCIES

QUALIFICATIONS, EXPERIENCE & SKILLS/COMPETENCIES
 
QUALIFICATIONS
  • Degree Holder – Preferably in Marketing 
EXPERIENCE
  • 2 year experience in marketing or sales preferably in campaign management and base marketing (CLM/CRM)

TECHNICAL & BEHAVIOURAL COMPETENCIES/ SKILLS

TECHNICAL & BEHAVIOURAL COMPETENCIES/ SKILLS
 
  • Analytical & creative thinking
  • Teamwork & collaborative skills
  • Project management
  • Multi-Tasking
  • Business writings & presentations
  • Microsoft Office skills (and equivalent)
  • Communication skills
  • Time management & high business urgency commitment 


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