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Date: 02-Sep-2021

Location: Kuala Lumpur, MY

Company: Celcom Axiata Berhad

Job Description


Lead the overall Community Management and Community Engagement initiatives advancing Yoodo’s brand presence, advocate loyalty and champion customer retention using gamification and the right incentives which strategically creates opportunities for acquisition while maintaining Community as secondary customer care channel.



  1. Accountable for Community Growth and retention of Yoodo users via Community strategies.
  2. Build, lead and maintain community events which advances ongoing brand presence and creates opportunities for further acquisition and referrals.
  3. Lead Yoodo’s Community of SuperUsers and subsequent ambassador/influencer programs via gamification and relevant Incentives to ensure continuous brand advocacy building.
  4. Empower to run, lead and activate community events which improves engagement and support performance initiatives.
  5. Long-term planning, tactical execution and coordination with internal stakeholders towards consensus on event themes, presentations, demos and brand messaging.
  6. Solicit, gather, evaluate, and implement user feedback to optimise the community experience.
  7. Analyze and report on Community growth, engagement trends with valuable insights for improvement.
  8. Stay up-to-date with the market trends and generate new ideas to draw the audience’s attention.
  9. Build ecosystem of social community - Be responsible for the whole content, community, daily operations and growth.


  • Candidate must possess at least a bachelor’s degree in any field
  • Excellent verbal and written communication skills.
  • Exceptional organizational and multitasking skills, able to work independently
  • Knowledge of all leading social media sites, including their algorithms is an added advantage (Online Community Forums, Facebook, Instagram, Tik Tok, Twitter, Youtube & Linkedin).
  • Min 5 years’ proven experience in Online Community management or Influencer Growth Management
  • Preferably has worked in an agency in similar work capacity
  • Experienced in launching Community initiatives
  • Well versed in using online forum tools to build and grow Community
  • Candidate with start-up experience will be an added advantage.
  • Experience in creating and organizing events to bring various user groups together as reward


  • Great interpersonal skills, comfortable in meeting people of all trades in person to represent the brand at Community Meet-Ups
  • Works well with various teams within the company and external to ensure all programs run efficiently
  • Able to formulate a cross-platform content strategy for growth utilizing all available channels
  • Independent and does whatever it takes to get things done (start-up environment)
  • Video and photo editing skills is a must
  • Creativity and the ability to develop original content.
  • Enjoys working in a fast-paced, cutting-edge digital workplace and loves technology and innovation (on any level).
  • Good-humored and able to stay cool under pressure

Job Segment: Social Media, Content Strategy, Marketing, Customer Service